Friends and families living far away now have an easy, affordable way to communicate. Businesses have used it to increase the possibilities of remote work and collaboration between offices.
However, thanking and recognizing your donors is an all year round activity. It is important to embed the spirit of gratitude in the very fabric of your organization.
After all, what is more, important than appreciating people who go out of their way to support the mission of your nonprofit? When you are raising funds for a mission close to your heart, the support you receive from your donors can make a world of difference. As we discussed in our Thanksgiving Fundraising Ideas or our How to Turn Social Media Followers into Donorsthanking donors not only encourages the existing donors to keep giving but it shows you care about your supporters.
Call your donors This is a simple, yet effective, donor recognition idea. Hearing a real voice over the phone helps build connections and establish trust. To make this idea happen, try mobilizing volunteers to call donors.
For an even more impactful approach, get your board members to place the calls. Do this no later than two months after your donors have donated or pledged. Call as many donors as possible, if not all, regardless of the size of their gift. Chances are, you have someone on your team in possession of a good quality camera in fact, some phone cameras will do the trick and someone who has basic video editing knowledge.
The options with this idea are endless. Get your creative juices flowing! The rest is optional. You can opt for an animated video such as this one. The second one might involve more individuals, but is generally easier to edit. An interesting twist to this idea is sending postcards, especially if a lot of your donors live abroad.
If used right, social media can help your nonprofit raise funds, establish its brand presence, and yes — thank and appreciate your donors. Everyone feels good when they are recognized and appreciated. Social media allows for a low cost, public acknowledgment of your followers and donors.
Tag them in photos, repost and retweet their content, use hashtags e. Use social media to build authentic connections with your audience and remember to share stories and invite people to be part of them. You can either thank your donors in a more general way and address them as a group a technique often used by larger nonprofits — in this case, you might want to highlight significant contributors or highlight donors regularly regardless of the gift size more appropriate for a smaller nonprofit.
Regularly inform your donors about the current state of your project, the progress you have made so far and your future plans. Photos and video can be used to make your posts more attractive. Your donors should see the impact that their donation has. This builds credibility and trust and could encourage further donations.
Furthermore, every donor receives an automated thank you email once their donation is processed, but you should thank them again once the campaign is over. Send or post photos of the projects or beneficiaries the donations helped. Use countdowns and charts to track progress.
Send gifts or tokens Donors appreciate having physical tokens of their support to display.
You can design a variety of free customized items — from calendars to mugs and stickers. The simplest of free goodies can be great donor appreciation gifts. You can also send out books or framed pictures of your programs in action.
An excellent way to mix things up is to arrange for perks for your major donors. For example, you can get a good deal with a local theatre company and invite some of your donors to go with you to a show or performance. Be careful with gifting though! An interesting study by the Yale researchers George Newman and Jeremy Shen showed that the prospect of receiving a gift activated a feeling of selfishness which, in turn, reduced altruism and hence cut the average donation.Time to write the thank you letters.
At the risk of exposing my own nerdiness, I loved writing thank yous as a child. When I was seven, I was given a Paddington Bear stationery set for Christmas.
In retrospect, I admire the self-fulfilling nature of this: use your gift to say thank you for your gift. Sep 24, · How to Write a Fan Letter. In this Article: Article Summary Sample Fan Letters Writing a Fan Letter Mailing the Letter Contacting a Famous Figure Online Community Q&A If you’ve had a crush on a specific celebrity for as long as you can remember, or really like an emerging artist’s working, sending fan mail is a great way to get in touch%(27).
Thank you letters can be sent for both personal and business related affairs, and while an email will suffice, a hand written thank you letter will go a long way in showing the true value of your appreciation.
In the memorial thank-you letter samples included with this clinic, I refer readers to the previous thank-you letter clinics, because they contain basic formatting tips you should be applying to all your thank .
Fresh and Creative Ways to Thank Your Volunteers A Great Volunteer Is Worth More Than You Think. Share Send a letter of thanks and recognition to the volunteer’s employer.
How to Write a Job Description That Your Volunteers Will Love. Write Cover and Thank You Letters America/New_York Write Cover and Thank You Letters Learn how to create and format professional cover and thank you letters using built-in templates in Microsoft Word.