Super Premium Recommendation Using these evaluative requirements with regards to the advantages and cons of area of interest and mainstream marketing, we believe Colgate-Palmolive should position the Precision toothbrush as a niche product. This would establish Precision as the main toothbrush on the market at a competitive price. It might be a superior and distinctive oral care and attention product. However, we imagine this product would also work in the mainstream market and we envision it moving on the mass market in the future.
Brushing up HBR fundamentals will provide a strong base for investigative reading.
Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions.
Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.
Step 2 - Reading the Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste HBR Case Study To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study.
Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions.
Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves - Marking out the protagonist and key players in the case study from the very start.
Drawing a motivation chart of the key players and their priorities from the case study description. Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Step 3 - Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.
You can do business case study analysis by following Fern Fort University step by step instructions - Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.
Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey.
Time line also provides an insight into the progressive challenges the company is facing in the case study. Marketing Anti-Cavity Toothpaste Once you finished the case analysis, time line of the events and other critical details.
Focus on the following - Zero down on the central problem and two to five related problems in the case study. SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Marketing Anti-Cavity Toothpaste In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.
Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.
You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.
Marketing Anti-Cavity Toothpaste Case Study Solution Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.
Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectivesand how your suggestions will take the company to next level in achieving those goals.
Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand.Colgate-Palmolive had two options regarding the positioning strategy for their new toothbrush titled Colgate Precision. but would effect the perception of the toothbrush within the market.[xix] Contrarily.
Colgate-Palmolive could have also considered utilizing the line extension tactic of "introducing additional items in the same product category under the same brand name," thereby marketing the toothbrush as "Colgate Precision." This brand name, as with other Colgate-Palmolive products, should come to signify Precision's intentions to deliver features that are synonymous with the consumers need for good .
Below is an essay on "Colgate Palmolive" from Anti Essays, your source for research papers, essays, and term paper examples.
Problem Statement Colgate-Palmolive (CP) has spent the past three years developing a technologically superior toothbrush called the Colgate Precision.
Colgate-Palmolive had two options regarding the positioning strategy for their new toothbrush titled Colgate Precision. niche marketing is a form of micromarketing. the decision to market the Precision toothbrush as a mass-market product or as a niche product involves analysis of the advantages and disadvantages for each.[xx] Due to the.
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· Even though the quality of the Precision toothbrush will be significantly higher than other leading toothbrushes.
· This pricing strategy is a. Colgate-Palmolive Colgate-Palmolive was the leader in household products as well as for oral health in the year It had an overwhelming market share of 19% of the oral care products in the market. The precision toothbrush invented was referred by Colgate-Palmolive as technical innovation due to the use of infrared motion by researchers to track customers.
Colgate-Palmolive is one of the global leaders in Consumer Products and sells its widely recognized products in more than countries in the world (“Colgate. com,”). The ability to sell in a large number markets is a strength as it provides opportunity to earn more revenue. Colgate palmolive-the precision toothbrush Essays: Over , Colgate palmolive-the precision toothbrush Essays, Colgate palmolive-the precision toothbrush Term Papers, Colgate palmolive-the precision toothbrush Research Paper, Book Reports. ESSAYS, term and research papers available for UNLIMITED access. Colgate University is a private, liberal arts, undergraduate institution with roughly 2, students pursuing 56 majors at our residential campus in Central New York State.